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Fast Food, Fine Taste: My Obsession with Shake Shack’s Truffle Burger and the Perfect Wine Pairing

I can honestly say that my love for fast food was born from two things: the relentless barrage of 1980s television commercials and my own firsthand experience working in fast food. I was fully indoctrinated. But 20 years after clocking out of my last shift, something new was emerging in the United States something that blurred the line between fast food and fine dining.

In 2004, just as I moved to New York City, the legendary restaurateur Danny Meyer known for his white-tablecloth establishments and front-of-house finesse turned his attention to a different kind of dining experience. It wasn’t quite labeled fast food, but it absolutely was. It was called Shake Shack a little hut propped up on the corner of Madison Square Park, serving up smash burgers that would soon take the city by storm.